3 Ways to Respond Faster to Leads on the Go

Online marketing has been the backbone of my real estate business since 2004. What I learned quickly is that the online consumer operates at a difference pace — they want answers fast. It’s good to have systems in place so you can respond to these buyers and sellers in a timely manner and win their business before they move on to the next agent. … continue reading

How Much Trulia Business Have I Ignored?

I had this epiphany yesterday.

I have been on Trulia for many years. I get a fair amount of leads by answering questions in Trulia Voices. I’ve had listings, I’ve had buyers… it’s a good lead generation method that works nicely for me. … continue reading

Bay Area Real Estate Information Services Announces Direct Syndication to Trulia

We are pleased to welcome Bay Area Real Estate Information Services, Inc. (BAREIS MLS®) to the list of MLS’s working directly with Trulia as we continue to help the real estate industry with online listing quality.

Today Trulia announced a strategic alliance with Bay Area Real Estate Information Services, Inc. (BAREIS MLS®) to directly syndicate the listings of its 8,000 members to Trulia, providing consumers with the most accurate information on homes for sale in five Northern San Francisco Bay Area counties including Marin, Mendocino, Napa, Sonoma, and Solano. … continue reading

Rising Home Prices: Coming to a Market Near You

One month ago, we introduced the Trulia Price Monitor and Trulia Rent Monitor as the earliest leading indicators of how asking prices and rents are trending nationally and locally. So what happened to prices and rents in April? … continue reading

Beyond Web 2.0: 4 Reasons You Must Go Mobile

Congratulations – you’ve adapted your business to Web 2.0 and successfully learned how to navigate the waters of online social interaction and use tools like Facebook and Twitter to expand your business. Savor the moment, but don’t relax and get comfortable just yet. There is a new revolution afoot that is going to renew real estate marketing all over again, and now is the prime time to get on the bandwagon and get ahead of the curve.

All evidence points to the fact that we are entering the mobile era, and if you’re holding back on embracing mobile for your business because you think it’s a passing fad or a slow-moving migration, think again. Technology changes fast, and consumers are keeping pace.

Here are some of the key reasons why now is the time to go mobile for your business: … continue reading

Introducing the Future of Real Estate Marketing: Trulia Mobile Ads

We may not have a crystal ball to predict the future of the real estate market, but consumer trends and behavior clearly indicate that the future of real estate is mobile.

House hunters are increasingly turning to mobile devices to search for their next place to live – on Trulia we’ve seen mobile traffic grow by 250% in the past year alone and mobile now accounts for more than 30% of Trulia’s weekend search traffic as buyers drive through neighborhoods and visit open homes. … continue reading

Free Guide for Sellers: Getting to Sold

As an agent, one of the best ways you can help clients stay calm through the selling process is to keep them informed from the get-go. You know that the more knowledgeable a seller is, the greater their chances are of getting the best transaction quickly.

Make sure your current clients and prospects know what to expect during the selling process and how they can help get their home sold with this free guide. … continue reading

3 Ways to Grow your Rental Client Base

Expanding the reach of your business into the rental market has the power to produce big opportunities and other benefits. And one of the best parts about investing in the untapped rental business is that it doesn’t require connections to start out – simply taking the initiative will deliver results. When I moved to New York City, I did not know a single person. Now my business is primarily referral-driven, and with the way technology has advanced, I think it’s even easier than ever to grow a client base in rentals. … continue reading

5 Ways to Use Video to Generate Business

Video moves crowds. In fact, people have watched one trillion YouTube videos as of 2011. For real estate agents, that means you can’t afford to neglect this growing trend.

How can you leverage video for marketing your business and listings? We’re glad you asked. Here are some ideas you can use immediately: … continue reading

Trulia’s Housing Barometer: Recovery Slips Backward in March

What does a “normal” housing market look like, and how far away are we? To figure this out, each month Trulia’s Housing Barometer summarizes three key housing market indicators: new construction starts (Census), existing-home sales (NAR) and the delinquency-plus-foreclosure rate (LPS First Look). For each indicator, we compare this month’s data to (1) how bad the numbers got at their worst and (2) their pre-bubble “normal” levels.

March data, released over the past few days, showed: … continue reading