Carl Medford

With the motto, “Helping You Write The Next Chapter In Your Life™”, Carl Medford, Trulia Mayor, is a Prudential California Realty Realtor based in the San Francisco East Bay. In addition to his Trulia presence, Carl writes for various venues including the weekly Real Estate Reality column in the San Leandro Times and Castro Valley Forum.

The 5 C’s of Creating a Flow of Leads

While many think the ultimate goal of working with a client is a commission, in reality, it should be much more than that. If a paycheck is the only object, your client becomes a means to an end. If relationship building is the focus, you can open unlock a flow of business that will yield [...]

3 Buyer Questions and Winning Answers to Move Them Off the Fence

Since I deal with homebuyers on a regular basis, I frequently hear the same three queries. Each person may frame them differently, but at core, they all are asking the same three questions. Here are some suggestions on how to handle these questions to help your buyers address the real issue, “Is now a good [...]

5 Mobile Apps for Route Planning While You’re Out Touring

With the buying season in full swing, agents are burning more gas (and time) than ever on the road. And, while every listing tour starts with a plan, listing technology and online open house promotion mean you have to be able to adjust your route on the go. Check out these great mobile apps for real-time route [...]

5 Foreclosure Myths for 2012

Beginning in 2007, foreclosures rocked the real estate world. Like an out-of-control freight train, they began decimating the market, peaking in 2009. Myths and rumorsbegan propagating like mushrooms as consumers struggled to understand the new reality. Although many misconceptions have come and gone, we still encounter five myths on a regular basis.

5 Reasons to Avoid Shock and Awe Advertising

Carl’s real estate experience spans more than 10 years and includes a number of specialties including staging, general contracting, sales, and negotiation. He is a Trulia Pro agent and is active on Trulia Voices. He also writes for the Real Estate Reality column in the San Leandro Times and Castro Valley Forum. We asked Carl [...]

The #1 Reason Homes Don’t Sell

It’s easy to come up with a short list of classic seller mistakes that hamper sales: poor property preparation, no pictures, overpricing, sellers that insist on giving guided tours, distinct odors, ill mannered dogs … and so on. There is, however, one mistake that stands head and shoulders above the rest. And ironically, I’m seeing [...]

Top 5 Tips To Get Your Listing Ready for An Offer

It’s not rocket science: the better a home is prepared for the market, the higher its’ potential to receive top dollar and best terms. And it’s usually not very difficult to convince sellers that prep is required to get their digs up to snuff: they are often willing to paint, do minor repairs, clean carpets, [...]