Jovan Hackley

Jovan Hackley is part of Trulia’s Industry Education team helping agents and brokers build their businesses.

5 Ways to Use Video to Generate Business

Video moves crowds. In fact, people have watched one trillion YouTube videos as of 2011. For real estate agents, that means you can’t afford to neglect this growing trend. How can you leverage video for marketing your business and listings? We’re glad you asked. Here are some ideas you can use immediately:

5 Tools For Making the Most of National Open House Weekend

If you haven’t heard, April 28-29 is the big weekend for Realtors® across the country who will hold thousands of open houses. For all agents, it’s great opportunity to market your listing and business. Check out these quick tips for making sure the weekend brings not just visits, but offers.

Free Download – Preparing to Buy

Lead conversion specialist Mariana Wagner says “Information creates a relationship and people come back because they have a relationship.” And, recent data shows that no only does educating prospects make them return, but those prospects also spend 36 percent more on a purchase.

How to Get All Your Online Recommendations to Show Up in One Place

The next, long-overdue evolution of real estate online recommendations is here. For years, you and the consumers hunting your expertise have had to settle for hard-to-use and hard-to spot online recommendations. But now, there’s an easy way for you to get all your online recommendations to show up in one place. After all, a recommendation [...]

Trulia’s Agent Marketing Calendar: 5 key actions for agents

To gauge market temperature, use numbers to determine the best times to generate leads, list properties, or even hold an open house. To help, we’ve looked at miles of research to create Trulia’s Housing Market Calendar. Here is an infographic and some key insights to help you time your actions and maximize your business.

Tax 101: Standard Tax Deductions All Agents Should Take

To make sure you understand the basics before Tax Day approaches, here is a great handout from tax expert Gita Faust, Certified QuickBooks ProAdvisor and author of Accounting for Real Estate Agents, who wrote our recent article about commonly missed tax deductions.

Mobile makes up almost 30 percent of weekend home search traffic

Recent research shows that 20 million unique buyers and sellers are searching on Trulia each month, and nearly a third of them access our site through mobile devices on weekends. For agents, that translates to hundreds of weekly opportunities to engage Trulia’s transaction ready audience and meet prospective clients if you know how to use [...]

4 Reasons Consumers STILL Need an Agent

In a world where the Internet makes marketing miracles possible and home data seems to flow free, every once in a while you’ll hear of someone attempting to buy or sell without an agent. While some stories speak of success, they also reveal the time, expertise, and energy that go into a sale and the [...]

5 Connections Every Agent Needs Online

Social media can be scary; somewhat like the school playground where making the right connections can result in certain privileges and special access to information. However, in business networking has real bottom-line benefits and much higher stakes. Read on to find out which friends and connections you should pursue to help you generate more business.

5 ways to make buyers fall in love with your home

It’s no secret, men and women are wired differently. But recent research shows that when it comes to features that motivate them to buy, the connection between the sexes isn’t a battle.