Jovan Hackley

Jovan Hackley is Content Manager and Agent Educator with Trulia.com. Hackley manages and writes for the TruliaPro blog and travels the country educating agents on how to use Trulia’s free and paid resources to grow their business and building better connections with clients. Before joining Trulia, Jovan developed marketing, social media, and communications strategy and campaigns for statewide associations, small businesses, and a variety of locally focused volunteer organizations. To reach Jovan or any member of the Trulia Training team email us at Training@Trulia.com

Free Download: 4 Big Signs You Should Buy a Home

Today, many buyer prospects are on information overload. The mass of news reports, local opinions, and other data sources can cause them to question, “Is now really the right time for me to buy?” For you, the agent, this common question and pivotal moment is a great opportunity to earn a future client. That’s why [...]

60 Second Answers: What’s Trulia Insight?

There are leads and then there are qualified leads; but how do you tell the difference? Trulia Insight is a feature that comes along with all of our paid products, and makes it a lot easier to spot hot prospects. Here’s how it works:

7 Ways to Get Sellers Uber-Motivated to List With You

There are a lot of serious signs that point to a strong spring market. In fact, a recent Real Estate Economy Watch report showed the average age of inventory fell nearly 10 percent from January to February, meaning homes are selling faster as a part of the recovery. For agents, this trend and the recent [...]

6 Social Media Mistakes Most Agents Are Making Right Now

I’ve been “social” for a while. I first joined my first facebook in 2003 (not to be confused “the Facebook” we know today), tweeted for the first time in 2008, and watched in 2009 as many professionals, real estate agents, and marketers who were early adopters started to dub themselves “gurus” and the like. What [...]

3 To-do’s to Get Listing Views

Listings don’t promote themselves. In fact, if you’re passive about how your listings are marketed online, you are passing up more than just a lead. Follow these three easy to-do’s to make sure you maximize your listing views and minimize the days that stand between you and your next commission:

Chain Reaction: 5 Ways to Create a Chain of Closings

Closing. The finish line. Paycheck time. There are a lot of good things that happen at the end of a transaction. Buyers get ready to move in. Sellers sail off to spend their profits (if they exist). And the agents…well… If you haven’t been working smart all along, the moments after closing can be unsettling [...]

Hot Marketing Tool: Build Your Real Estate Resume with Your Sold Transaction History

Dollar figures, awards, and peer accolades are all great resume builders, but the key indicator that matters to the one client looking for help with that one transaction is; “Can you close the deal?” Now you can answer the question before you have your first client meeting. How? We just added a new feature to [...]

How to Target Clients by Using Your Experience

Successful online marketing may bring you leads, but it’s your experience that will encourage them to stick around and become clients. Don’t forget about some of the simple reputation wins (like having an up-to-date real estate resume) that will persuade online passer-bys and prospects to choose you over other agents in your market.

60 Second Answers: How do I get swap out my old headshot on Trulia?

Sometimes when competing for business, the most basic things can make or break you. Taking care of small details, like having a headshot that actually looks like the agent your prospects see on Trulia, is a great way to make sure your next potential deal doesn’t fall through over something miniscule. Here’s a 60 second [...]

7 SEO To-Do-s to Dominate Your Local Market

The fight to get found online is one that serious agents can’t afford to lose in 2013. Prime placement on the right pages can be key in generating the leads that turn into deals. Download this handout for insight into how you can optimize your website and online marketing to rank higher on the top 3 [...]