Trulia’s In-House Demystifyer of All Things Real Estate
Making a victorious offer is more art than science. When your clients learn that the home they want is getting more than one offer, panic, anxiety, and a number of other emotions can set in an endanger the deal. Download, brand and share this handout to head off the stress of multiple offers with valuable [...]
Loads of agents know firsthand that an uptick in buyer activity and some loosening of lending purse-strings can result in a particular flavor of supply-demand imbalance we call “a seller’s market.” A recent Trulia study proved this market season is just that: 75 percent of surveyed consumers said it’s better to buy a home now [...]
Whether a given oddity of humanity is good or bad often depends on the context. For example, one of the best advertisements I’ve ever seen was a mortgage company billboard that read simply: Surprises Are For Birthday Parties. Implied: surprise parties are fun, but surprises during underwriting? Not so much.
An ounce of prevention is worth a pound of cure, they say. What they don’t say is that prevention is also less painful, less costly and more efficient, especially when it comes to preventing the deal-destroying misconceptions and decision traps that plague hot market home buyers.
If you follow the news about real estate, you’ve likely noticed a dramatic direction turn in the tenor of headlines over the last year or so. From underwater seller woes, foreclosure highs and listings lagging on the market with no sale in sight, the stories have turned to reporting on multiple offer buyer woes, interest [...]
If you’ve shown many homes, you might have noticed that some home buyers have a love-hate relationships with the properties they see. They either fall madly in love with a place, finding no faults, or are totally disgusted, even outraged that you would dare show them something so terrible. Quelle horreur!
One of an agent’s biggest jobs is spotting and interpreting the signs that point to the right transaction or deal. When it comes to reading people, things can be easy because eventually they’ll tell you what you need to know. Unfortunately listings don’t… but what if they did? What if they’d tell you what you [...]
In my experience, there’s one fundamental truth about haters: you can never fully escape them. The only way to live a 100% hater-free life is to never stick your neck out, and never do anything because, as the saying goes, you simply cannot please all of the people all of the time. And this is [...]
Sometimes, things are not as they seem – or as they sound. And guerrilla marketing is one of those things. No silverbacked primates are involved. And this is not about warfare. Rather, guerrilla marketing is an approach to creating your brand, delivering your messages and generating leads through informal and inexpensive methods. Jay Conrad Levinson, [...]
You’ve seen the data. The vast majority of homebuyers and sellers start the process online. And when it comes to marketing anything online, video is The Next Big Thing. So, of course, it would seem to follow fairly handily that *every* agent should be marketing *every* property, neighborhood and even their own services online, right? [...]