articles about “Buyers”
Making a victorious offer is more art than science. When your clients learn that the home they want is getting more than one offer, panic, anxiety, and a number of other emotions can set in an endanger the deal.
Download, brand and share this handout to
- head off the stress of multiple offers with valuable insight
- provide practical helpful advice on the offer process
- brand yourself as the local market real estate expert
BONUS! Customize the guide with your brand & contact info
Today’s buyers need to know that “property fit” is
about more than the most obvious factors like price and
simple square footage.
Download, brand and share this handout to
- help homebuyers see you as valuable source for finding the perfect property
- provide practical advice on the search process
- brand yourself as the local market real estate expert
BONUS! Customize the guide with your brand & contact info
Whether a given oddity of humanity is good or bad often depends on the context. For example, one of the best advertisements I’ve ever seen was a mortgage company billboard that read simply: Surprises Are For Birthday Parties. Implied: surprise parties are fun, but surprises during underwriting? Not so much. continue reading
Now, adding your open house to Trulia gets you a photo promotion in Trulia’s search results. To start using this feature now, visit Trulia.com/MyListings
To open the house, or not to open the house? That’s been the question in real estate for the past few years. With the growth of social media, online marketing, and other e-tools, are open houses still necessary?
The real answer: yes, if you use them to target the right business.
There are no magic marketing tools. The effectiveness of any marketing tactic, open houses included, depends on the targets, specialty, and area you’re working with.
Here are three signs hosting an open house is a high ROI strategy for marketing your listing. continue reading
An ounce of prevention is worth a pound of cure, they say. What they don’t say is that prevention is also less painful, less costly and more efficient, especially when it comes to preventing the deal-destroying misconceptions and decision traps that plague hot market home buyers. continue reading
It’s funny how in an effort to be unique we all assimilate a little. From the proud eco-green enthusiats to the ultra tech-savvy, we all like to feel like rebels and innovators. What most don’t realize is, we’re all a part of some group and sipping some kind of “Kool-Aid.”
Why? It’s most likely because we found a flavor that appeals to us. And like it or not, if you’re a real estate agent then you’re a Kool-aid specialist.
Agent choice is no different than any other brand/product consumers commit to. There’s something in your Kool-aid that your clients like. And, rather than deny your sweet real estate goodness, it can pay to find out why your clients work with/respond to you. continue reading
If you’ve shown many homes, you might have noticed that some home buyers have a love-hate relationships with the properties they see. They either fall madly in love with a place, finding no faults, or are totally disgusted, even outraged that you would dare show them something so terrible. Quelle horreur! continue reading
Today, many buyer prospects are on information overload. The mass of news reports, local opinions, and other data sources can cause them to question, “Is now really the right time for me to buy?”
For you, the agent, this common question and pivotal moment is a great opportunity to earn a future client.
That’s why we’ve developed this brandable handout, to help you promote your expertise and win new business by helping buyers understand:
- the major savings potential involved in buying a home
- how today’s mortgage rates are a long-term opportunity
- the amount of time they need to live in a home to reap the big financial benefits
BONUS! Customize the guide with your brand & contact info
(and 10 places where the decision is a little harder)
Buying a home is cheaper than renting in all of the 100 largest metro areas, but buying ranges from 19% cheaper than renting in San Francisco to 70% cheaper than renting in Detroit. The financial benefit of buying instead of renting is narrowest in San Francisco, Honolulu, San Jose, and New York. continue reading
If you’re a film fan, you might have noticed a theme that I just discovered recently in movies that star movie star extraordinaire Denzel Washington. He tends to play roles at one extreme of the villain-hero spectrum or the other.
But when he’s on the hero end, he often uses his smarts and expertise to do things no other mere mortal could do, despite his personality flaws, addictions and lack of any superhuman powers:
- In Man on Fire, he rescues a little girl from from a Mexican cartel.
- In Unstoppable, he stops a runaway train carrying a load of toxic cargo.
- In his latest movie, Flight, he lands a passenger plane that no other pilot could, in part, by flying it upside down.
Sometimes, as I see it, brokers and agents are the Denzel Washingtons of our clients’ real estate transactions and life visions. There are some hazards of home buying that are totally unavoidable, but there are some that highly-skilled, highly-observant, highly-savvy agents help their clients avoid falling prey to dozens, even hundreds of times throughout their careers: continue reading
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