For Real Estate Professionals

articles about “Buyers

5 A-ha! Moments That Get Buyers to Boost Lowball Offers

Tara-Nicholle Nelson
October 1, 2012

When the market begins an upturn, like it’s doing now in most places, it’s easy to think that the biggest challenges for buyers are soon to be a thing of the past. Loan guidelines are a bit looser, it’s less likely that a property will decline in value after closing, and rates are still quite low. But experienced agents know that in an ascending market, it can be tough to get appraisal comps to keep pace.

And in the same vein, it can be even more challenging to get buyers’ mindsets to keep up with the heat of the market. continue reading

3 Buyer Questions and Winning Answers to Move Them Off the Fence

September 20, 2012

Since I deal with homebuyers on a regular basis, I frequently hear the same three queries. Each person may frame them differently, but at core, they all are asking the same three questions.

Here are some suggestions on how to handle these questions to help your buyers address the real issue, “Is now a good time to buy for me?continue reading

3 Most Attractive Buyer Incentives

September 6, 2012

In real estate when competition increases, listing marketers have to use every tool possible to standout. Every owner wants to attract the best buyers, so agents and owners often go beyond aggressive pricing to “sweeten the pot” for prospects with incentives.

The question is, “which buyer incentives are the most effective?”
continue reading

5 Facts About How Buyers and Sellers Choose an Agent

September 3, 2012

One of the biggest challenges for many agents today is getting found and chosen in a world of online clutter. To help the user experience team at Trulia has been doing a little research to help you conquer that hurdle.

Before we told you the Top 5 Characteristics Buyers and Sellers Want in a Real Estate Agent. This time, we asked buyers* how they found “the one” agent who is right for them. Here are some of the key insights we found to help you get found (and chosen) by buyers hunting for an agent online: continue reading

4 Signs a Short Sale is the Right Move for Your Buyer

Today, everyone wants a deal.  In fact, many real estate buyers expect them in today’s market.  In order to get the best “deal” consumers are looking at the distressed and short sale market for their best opportunity.

Unfortunately, short sales are not the best buys for every house hunter.  Your job as an agent is to spot the signals and understand the key aspects of a short sale to determine if your client should pursue purchasing this type of property or focus on a non-distressed deal.

Here a few signs to help you find out if a short sale can work for your buyer-clients: continue reading

8 Remedies for Real Estate Remorse

July 19, 2012

A twinge of buyer’s remorse is common with any big purchase. And since a home is the largest purchase most of us will make, it’s all too easy to indulge in thoughts of what could have, would have and should have been done differently.

Even after a smooth and successful purchase, one buyer might think, “We should have put in a lower offer and gotten a lower sale price,” or, “We could have held out longer to find a home with an extra bedroom.”

Harmless as these nagging thoughts may be, it’s helpful to get your clients thinking positively about their purchase. To help we’ve created a handout full of practical remedies that you can download and share with your buyers so they can prepare themselves ahead of time to make the right choices or find ways to move past their regrets.

Guide for Buyers: Financing Your Home Purchase

Emily Erekuff
July 9, 2012

Job growth, low interest rates and rents on the rise appear to be increasing renter interest in home buying. Trulia’s recent American Dream survey found that 78% of renters plan to purchase a home at some point, up from 72% in early 2011. What’s more, 27% now plan to buy in the next two years, compared with only 22% back in 2011. 

But that increase in interest doesn’t come free of obstacles. 47% of those would-be buyers surveyed were concerned about being able to make a down payment. Meanwhile, 32% said poor credit history might pose a problem and 25% weren’t confident that they would even qualify for a mortgage.

We’ve put together a free financing guide you can download and share with your prospects to help them address these issues head on so they’ll be ready when the time comes to make that big purchase. 

Check it out and share your own financing tips for buyers in a comment below.

Inspire Fireworks: How to Write an Explosive Listing Description

July 6, 2012

Fourth of July may have already come and gone this year, but you still have a chance to make buyers experience the fireworks all over again. Great listing photos are must to catch buyer interest, but a great description can be the icing on the cake that inspires unparalleled excitement in a buyer’s mind and puts your listing on their must-see list. continue reading

3 Ways to Welcome Buyers to Your Neighborhood

July 3, 2012

For most home buyers, buying a property isn’t just about the house, it’s about the neighborhood. Making a decision about where they want to live is a crucial part of the home buying process. In addition to determining if they are going to buy a three bedroom, two bathroom rancher or a 4 bedroom, 2 bath two story, they also have to buy into the lifestyle. Are there parks near by? Playgrounds? Is there a church they can attend? Is the neighborhood safe? Do houses in the neighborhood hold their value?

These are all important questions your prospective buyers are probably searching for. As the neighborhood expert, you’ll be making sure your buyers understand the ins and outs of the neighborhood they select.

Here are three ways to educate your buyers on the neighborhood (with a downloadable tip sheet to give to your homebuyers). continue reading

Give Buyer Clients a Real Estate Reality Check

Emily Erekuff
June 22, 2012

The results of Trulia’s latest American Dream survey indicate that optimism about the real estate market abounds in all areas. Sixty-one percent of Americans think that home prices in their local market will rise in the next year and 58% of Americans believe local home prices will return to their previous bubble-level peaks within the next 10 years! Interest in super-sized McMansions is also on the rise once again: Twenty-seven percent of Americans say their ideal home size is over 2,600 square feet, vs. 17% in 2011, and while only 6% of those surveyed in 2011 expressed desire for a super-sized home over 3,200 square feet, 11% now say they want a home of this size or larger. continue reading