Beyond Web 2.0: 4 Reasons You Must Go Mobile

Congratulations – you’ve adapted your business to Web 2.0 and successfully learned how to navigate the waters of online social interaction and use tools like Facebook and Twitter to expand your business. Savor the moment, but don’t relax and get comfortable just yet. There is a new revolution afoot that is going to renew real estate marketing all over again, and now is the prime time to get on the bandwagon and get ahead of the curve.

All evidence points to the fact that we are entering the mobile era, and if you’re holding back on embracing mobile for your business because you think it’s a passing fad or a slow-moving migration, think again. Technology changes fast, and consumers are keeping pace.

Here are some of the key reasons why now is the time to go mobile for your business: … continue reading

3 Ways to Grow your Rental Client Base

Expanding the reach of your business into the rental market has the power to produce big opportunities and other benefits. And one of the best parts about investing in the untapped rental business is that it doesn’t require connections to start out – simply taking the initiative will deliver results. When I moved to New York City, I did not know a single person. Now my business is primarily referral-driven, and with the way technology has advanced, I think it’s even easier than ever to grow a client base in rentals. … continue reading

5 Tools For Making the Most of National Open House Weekend

If you haven’t heard, April 28-29 is the big weekend for Realtors^® across the country who will hold thousands of open houses. For all agents, it’s great opportunity to market your listing and business. Check out these quick tips for making sure the weekend brings not just visits, but offers.

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Get Organized: 5 Tools to Help Tame the Paper Monster

Paper is becoming a thing of the past in real estate, an industry where professionals once ”lived by the sheet.”

Here are five tools that can help you keep the paper monsters at bay and put you on the path to increased mobility and organization:

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March Construction Numbers Aren’t As Bad As They Look

This morning’s new home starts report looks, on the surface, like bad news. March starts were down 5.8% from February and at the lowest level since October 2011. Clearly the construction industry is still hungover from the bubble: March starts of 654,000 were a lot closer to the lowest point of the recession (478,000) than to normal construction levels (1.5 million). … continue reading

3 Tips for Winning Over the Educated Consumer

Self-educated clients: we’ve all worked with them. These highly organized buyers and sellers have reams of information. They know (and can recite) the details of the last five homes that sold in the neighborhood they’re interested in. They know the school district, commuting options, and even which local restaurants have the highest ratings on Yelp. … continue reading

4 Bottom-line Reasons to Go Green

It’s likely that most – if not all – of your clients are looking for ways to save money, especially those who face the prospect of selling a home in a down market. One particularly painful area of most household budgets is the rapidly growing line item that’s earmarked for energy costs. What many sellers don’t realize is there are new ways to save money on energy costs while boosting a home’s marketability and decreasing the time it takes to sell. … continue reading

3 Ways to Turn Renter Clients into Buyer Clients

Working with renters is a business in and of itself. However, nothing beats a rental client who’s been bitten by the ownership bug and is ready to make his or her first purchase. For agents who work in both sales and rentals, here a few key ways to make sure you position yourself as a resource to make today’s renters your next buyer clients. … continue reading

Home Prices Are Up. Haven’t You Heard?

I rely on the major sales-price indexes – Case-Shiller,Federal Housing Finance Agency (FHFA) and CoreLogic – as much as the next guy (or the next housing economist, anyway). They’re essential for understanding where home prices have been going. But they come out between five and eight weeks after each month ends, and the sales prices they report are rooted in asking prices set two or three months earlier. Doing these sales-price indexes right takes time – but buyers, sellers, investors and policymakers need to know what’s happening in the housing market now. … continue reading

3 Tips to Foster the Right Open House Traffic

Open houses don’t work.

I’ve heard agents say this more times than I can count. Yes, there are certain parts of the country that don’t hold open houses. But, for the rest of us, do you know what it means to hold a successful open house? Buyers are looking for them and stopping by. How do you make sure they come to see yours?
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