3 Ways to Turn Renter Clients into Buyer Clients

Working with renters is a business in and of itself. However, nothing beats a rental client who’s been bitten by the ownership bug and is ready to make his or her first purchase. For agents who work in both sales and rentals, here a few key ways to make sure you position yourself as a resource to make today’s renters your next buyer clients. … continue reading

How to Safeguard Your Online Reputation

When you meet a prospective client and they say your reputation precedes you, you want it to be a positive one. Building a strong reputation is essential to an agent’s word of mouth business and isn’t built overnight. A bad review or an errant tweet can be harmful both online and off. While you can’t control your online reputation, you can have a say in it. Here are five things you can do to protect it along the way. … continue reading

Watch What You Post: Social Networking Can Pose Threats to Your Safety

What you post online about yourself and your listings can come back to hurt you, if you’re not careful. September is Realtor Safety Month, a reminder to all real estate agents about the dangers of showing homes to strangers and conducting open houses. But social networking safety is one issue many agents fail to consider. What you do online can also put you in danger, says Tracey Hawkins, a national real estate safety expert with Safety and Security Source in Kansas City, Mo., who holds workshops and training on real estate safety across the country. … continue reading

How Safe Is Your Data — Really?

Don’t gamble your business’ success by waiting for your computer or tech gadget to get damaged or stolen before realizing that you should have safeguarded your business information. Just a few extra steps can help protect your valuable business data in case disaster ever strikes. … continue reading

5 Ways to Protect Yourself From Phishing Scams

A Facebook notification alert arrives and you are notified someone has written on your wall.  Celebrate good times, someone has reached out on a social network!  You are elated and instantly head to Facebook to check out the new post- hoping for a glorious review of your amazing real estate skills.

You peek at your page, surprised to find a link to an “Osama Shoot Down” video from a friend.  Is this thing real? … continue reading