articles about “Establish Connections”
Each month, the Trulia Housing Barometer charts how quickly the housing market is moving back to “normal.”
Download this month’s Barometer to show your clients the housing market is 54% back to normal.
Brand and share this handout to
- offer your prospectives positive motivation to make their next real estate move now
- learn and share the major factors driving today’s recovery
- brand yourself as the local market real estate expert
One beautiful thing about the Internet: content lasts forever. (This is fact is just as scary as it is beautiful, but we’ll tackle that another time)
We all know that answering a consumer’s question is a great way to win business. Answering them on Trulia Voices helps is even more valuable because you can generate leads from those on the feed and homebuyers and sellers who will read your thoughts in the days, weeks, months, and even years to come.
Here are two quick tips on how to turn every answer into a prospecting opportunity: continue reading
Loads of agents know firsthand that an uptick in buyer activity and some loosening of lending purse-strings can result in a particular flavor of supply-demand imbalance we call “a seller’s market.” A recent Trulia study proved this market season is just that: 75 percent of surveyed consumers said it’s better to buy a home now than a year from now.
But the same study revealed that there’s also pressure from the other end of the market – only 1 in 3 consumers said it would be better to sell now than a year from now.
These patient would-be sellers have pushed inventory to a 12-year low. continue reading
Successful listing marketing gets your clients the best possible deal in a timeframe that fits their needs. There are five key actions that can help you save time and show your expertise while helping your seller clients get to the finish line.
Download this handout for help
- ensuring you never miss a lead from your listings
- increasing your property ranks
- learning how featured listings can help you sell faster
If you haven’t heard, April 20-21 is the big weekend for Realtors® across the country who will hold thousands of open houses. For all agents, it’s great opportunity to market your listing and business. Check out these quick tips for making sure the weekend brings not just visits, but offers.
continue reading
I’ve been “social” for a while. I first joined my first facebook in 2003 (not to be confused “the Facebook” we know today), tweeted for the first time in 2008, and watched in 2009 as many professionals, real estate agents, and marketers who were early adopters started to dub themselves “gurus” and the like.
What I’ve learned over the years is that there’s no blanket plan for how to “do social media the right way.” You should “do” what works for your audience to help drive business.
On the other side of the fence, there are a few sure-fire “don’ts” you can avoid to keep from ruining your reputation and preventing your efforts to share, blog, and tweet from turning into real business.
Call this Jovan’s “Manifesto of Social Media Don’ts: the Real Estate Edition:” continue reading
Dollar figures, awards, and peer accolades are all great resume builders, but the key indicator that matters to the one client looking for help with that one transaction is; “Can you close the deal?”
Now you can answer the question before you have your first client meeting. How? We just added a new feature to your free Trulia Profile that allows you to show properties you’ve helped buy or sell throughout your career. continue reading
Sometimes, things are not as they seem – or as they sound. And guerrilla marketing is one of those things. No silverbacked primates are involved. And this is not about warfare. Rather, guerrilla marketing is an approach to creating your brand, delivering your messages and generating leads through informal and inexpensive methods.
Jay Conrad Levinson, who literally wrote a series of books on Guerrilla Marketing, defines it as achieving “conventional goals (e.g. profit) using unconventional methods such as investing energy and ideas instead of money.”
So, if you have more energy, expertise and passion for building your business than you have money to spend, guerrilla marketing might just be for you. That’s not to say you shouldn’t spend anything on marketing – to the contrary, we all know you must spend money to make money. But gurerrilla marketing tactics have the effect of pouring gasoline on the business-building power of your paid marketing and advertising.
Here are a few: continue reading
Your website can be a great tool for building relationships outside of the sales cycle and driving hyper-local content creation can be the foundation for a successful long-term, long tail search engine optimization strategy.
The short-term downside with both of these approaches is they are time consuming and can take years to fully bear their fruits. Time is money and most agents need to drive real results in the days and months that are right around the corner.
As you’re working to make 2013 the most prosperous and efficient year ever, we invite you to take a look at a few web engagement strategies designed to realize more results faster. Use these to target web visitors that are ready to buy, and push that traffic directly to you. continue reading
At this time of year, New Year’s Resolutions are on the front burner in many minds, and for those who are planning to buy and sell a home in 2013, real estate Resolutions rank right up there with the obligatory ‘lose 10 pounds,’ ‘take a trip to Paris’ and ‘call Mom once a week.’ But here’s the rub: the obvious overall Resolutions to ‘buy a home’ or ‘sell this house’ don’t give us the details we need to be able to target our marketing to magnetically attract these Resolution setters.
Rather, to market to 2013 buyers and sellers, we have to dive deep into their micro-Resolutions, if you will: the baby step goals they are putting on their lists of wildly important goals (WIGs) for this coming year. Let’s explore 5 of the micro-WIGS that 2013 buyers and sellers are setting for themselves this very moment, and how you can use them to position yourself as their go-to local agent. Buyers and Sellers Remember, the vast majority of sellers are moving on up, which means they’re planning to buy, too! continue reading
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