Even before social networks like Facebook and Twitter became commonplace, real estate agents depended on networking to make their business a success. While status updates, likes and tweets have become part of our daily lives, they don’t always have a tangible business benefit.
The truth is many consumers have no idea what an agent does. While sharing what music you’re listening to or whether you had cereal or eggs for breakfast can help you build relationships, your business prospects also need to know what you know and how you can help them. It’s important to choose tools that share the right information with the right people at the right time. Check-ins give your clients and prospects a peak behind the business curtain while offering you a few other major benefits. Here are three ways to turn Check-ins into business using Trulia’s Agent iPhone App:
1. Show you are the Local Market Expert
Check-ins are not about showing others how busy you are, they demonstrate the homes and neighborhoods you know first-hand. Using check-ins shows your prospects and colleagues which homes and areas to ask you questions about.
Buyers’ agents rejoice – you don’t need listings to showcase your wealth of knowledge about homes on the market. Check-ins enable you to become a trusted resource for buyers helping you expand your network and generate more leads and referrals. Branding yourself as a local expert doesn’t get easier than this.
2. Get Instant Feedback on Your Listings
Check-ins bring big benefits to the table for sellers’ agents as well. When another agent checks in to your listing, you will receive an instant notification in your My Leads inbox. With this information, you can follow up instantly. Savvy sellers’ agents utilize check-ins to get instant feedback, answer immediate questions and grease the wheels to set a transaction in motion. They can also share listing check-ins with their clients as proof positive that there is real interest in their home.
Chances are, you’re not the only agent in town and that means you need to know what your competition is up to. After all, these agents may hold your next referral or answers to questions you need. Check-in activity and Trulia’s Local Leaderboard are resources for spotting a fellow neighborhood expert and identifying who you should reach out to in order to build your professional network. When you ally yourself with other top performers you increase your influence and reach, not to mention the likelihood that a referral will come your way.
Don’t short-change the power of listing check-ins. If you haven’t been serious about showcasing your listing knowledge, download the Trulia Agent App and start now! And don’t forget to send us your feedback! We know there are many more benefits that this information can bring to your business, and we’re just getting started.