When client says nice things about you, the benefits don’t have to stop at the good feeling. Get smart. Start using your clients’ feedback to generate more commissions.
Check out these five smart ways you can use your recommendations to market your business:
1. Add recommendations to your follow-up e-mails.
The goal of any good lead follow up message is to give prospects a reason to continue the conversation. Along with answering and asking of questions, add a few lines from a past recommendation and a link to your Trulia profile to reinforce your expertise with your real estate resume.
2. Feature your past clients in listing presentations.
Now that all of your recommendations can show up in one place, make a big deal about your number. Include a screen shot of your profile and showcasing your recommendations in all their glory.
In addition, you should ask a few of your strongest recommenders to be active references. Put those that say yes on a list you can pass along to prospects who want to learn more about you.
3. Say thank you and share them socially.
When a new recommendation comes in, say thank you on Facebook and Twitter. Acknowledging and thanking your recommenders online is a great way to bring added attention to the recommendation without sounding too self-promotional.
4. Offer more references.
Anytime you mention or share a recommendation, make sure you provide a link to your profile where prospective clients can learn more about you. This small tweak can help you get more mileage out of your profile and bring more attention to your any featured listings and expertise.
5. Follow up with past recommenders to generate leads.
Today’s recommenders are tomorrow’s hot leads. Be sure to mark your calendar to check in with past hot leads to find out if you can help them with future transactions.
Smart agents know that lead generation never really stops. Implement these five easy steps to start turning past positive feedback from your clients into future business.