I love a good superhero movie. There sure have been a lot of them lately. What I’ve noticed is a trend toward superheros being more human, more flawed and – in some ways – more interesting and relatable than they used to be. Take the Marvel Comic Avengers: Tony Stark is a troubled, if rich and well-intentioned, character who has no powers, just a suit – albeit a truly high-tech, highly functioning one. Boiled down, Captain America’s powers are that he’s super strong and has really good manners. Natasha Romanov is multilingual, has spy training and excels at the martial arts, despite being constrained by an amazing amount of black spandex.
Basically, these newly repopularized superheroes possess powers that aren’t actually superhuman. They can’t fly or spray webs or anything – they are just really, really good at their jobs. They are smart and quick on the uptake. And what’s more: they have an utterly unshakeable commitment to the greater good.
Kind of like the best escrow officers. continue reading
Homes aren’t the only thing under the microscope when you’re out touring properties. Your clients are also evaluating you every step of the way. Why should you care?
The impression you make with the clients you have today can be the lifeblood or hidden hurdle to your future business.
Take your property tours seriously and follow these 5 rules to make sure home showings don’t leave your prospects and clients looking for another agent: continue reading
When client says nice things about you, the benefits don’t have to stop at the good feeling. Get smart. Start using your clients’ feedback to generate more commissions.
As a former agent in New York City, I know that accurate listing information is critical in getting your properties rented. The rental market moves fast and you don’t have time to waste resolving data issues – whether they’re caused by out-of-date information or by fraudsters. You’re also marketing your rentals in multiple places which makes ensuring data accuracy tricky.
Here are 4 tips to help you prevent bad data on your rental listings: continue reading
Time and again I hear real estate pros tell me that online prospecting doesn’t work, but truth be told, it doesn’t work for them- we see success stories all day long. It’s easy to get frustrated when you aren’t seeing money in the bank from your online efforts. continue reading
What do buyers and sellers want? Recently they told us! Trulia Staff sat down with a user group and discussed what they look for when hiring a real estate agent. Here’s what they had to say (in order of importance): continue reading
Online marketing has been the backbone of my real estate business since 2004. What I learned quickly is that the online consumer operates at a difference pace — they want answers fast. It’s good to have systems in place so you can respond to these buyers and sellers in a timely manner and win their business before they move on to the next agent. continue reading
Expanding the reach of your business into the rental market has the power to produce big opportunities and other benefits. And one of the best parts about investing in the untapped rental business is that it doesn’t require connections to start out – simply taking the initiative will deliver results. When I moved to New York City, I did not know a single person. Now my business is primarily referral-driven, and with the way technology has advanced, I think it’s even easier than ever to grow a client base in rentals. continue reading
Getting advice and answers to your questions has never been so easy. There are many networks and forums online that allow you to connect with your professional peers, and we’re happy to count the Trulia community of agents as one of those great resources. This week, agents around the country reveal their marketing tips, business no-no’s and more. Check out what they’ve got to say, learn something new, and share your opinion. continue reading