For agents, the Web can be a wonderland of lucrative opportunities to build your business – or a huge opportunity to waste a lot of time and money. The things you could be doing online is endless and crazy-making, but to make sure your online marketing is working for your business, you must master a select set of online tools that power deep connections with transaction-ready buyers and sellers.
To help you with this, we’re announcing our upcoming “Digital Power Tools for Building Your Business” series. This series will give you continue reading
The opinion in many U.S. markets is that property management services are reserved for out-of-state owners or large investors. However, PMs are valuable whether your owners have one or 100 units.
Recently, we had the pleasure of sitting down with Michelle Horneff-Cohen, President of Property Management Systems, to learn how you can help protect your clients’ investments and ensure them many happy years as a property owner. continue reading
Over the years, I have seen hundreds of slogans, catchphrases, and “me, me, me’s” thrown on shopping carts, billboards, business cards and across the web. Yes, they can be an exercise in “branding” and “Getting your name out there.” But do they get results? Do they make your phone ring?
Too many brokers and agents leave a lot to be desired when it comes to online reputation and are getting ignored by the tech savvy online consumers that could mean success. Why?
One of these top 5 online reputation don’ts is working against them: continue reading
One beautiful thing about the Internet: content lasts forever. (This is fact is just as scary as it is beautiful, but we’ll tackle that another time)
We all know that answering a consumer’s question is a great way to win business. Answering them on Trulia Voices helps is even more valuable because you can generate leads from those on the feed and homebuyers and sellers who will read your thoughts in the days, weeks, months, and even years to come.
Here are two quick tips on how to turn every answer into a prospecting opportunity: continue reading
If you knew there was someone outside your office door waiting to hand you a suitcase full of cash, would you keep him or her waiting? While it sounds far-fetched, this scenario takes place way too often in real estate.
While many think the ultimate goal of working with a client is a commission, in reality, it should be much more than that. If a paycheck is the only object, your client becomes a means to an end. If relationship building is the focus, you can open unlock a flow of business that will yield commissions for years to come.
Successful agents know that even if they don’t manage to sell a home from one client, building a meaningful relationship with them it could easily pay off later in the form of a referral or an “on the fencer” who returns to close a deal.
Here are 5 “Cs” to help you to create a flow of leads and effectively turn them into clients: continue reading
If you haven’t heard, April 20-21 is the big weekend for Realtors® across the country who will hold thousands of open houses. For all agents, it’s great opportunity to market your listing and business. Check out these quick tips for making sure the weekend brings not just visits, but offers.
To open the house, or not to open the house? That’s been the question in real estate for the past few years. With the growth of social media, online marketing, and other e-tools, are open houses still necessary?
The real answer: yes, if you use them to target the right business.
There are no magic marketing tools. The effectiveness of any marketing tactic, open houses included, depends on the targets, specialty, and area you’re working with.
Here are three signs hosting an open house is a high ROI strategy for marketing your listing. continue reading
To hold an open house or not to hold an open house is an age-old question in the real estate industry – no one wants to waste a Sunday afternoon at an empty open house. Fortunately, new digital tools make it easier than ever to get buyers in the front door. Here are five ways to get consumers out of their cars and in the front door to your open house. continue reading
An ounce of prevention is worth a pound of cure, they say. What they don’t say is that prevention is also less painful, less costly and more efficient, especially when it comes to preventing the deal-destroying misconceptions and decision traps that plague hot market home buyers. continue reading