Pictures move the masses and if you’re not careful, they can move prospective buyers away from your listings online.
Check out these 4 buyer photo turn-offs to avoid and tips for making sure your listings are getting the right attention on the Web:
Turn-off #1: The Lonely Listing Photo.
The number one way to turn off web-surfing and mobile buyers is featuring only one or no listing photo.
Serious buyers need photos to develop a bond with a property and evaluate whether or not they could see themselves living there. The more photos you have online the more time a prospect will spend viewing and connecting with your listing.
Tip: Remember, you can add more than 100 photos to any of your listings on Trulia by visiting MyListings.
Turn-off #2: Amateur lighting mistakes.
Your online listing photos are your shot at making your seller’s property look like a dream home. When photos are gray, grainy, or make your home look like a dreary prison cell, you’re ruining your only chance at a first impression.
Here are a few quick tips for using light to make buyers click “Contact an Agent”:
- When shooting outside, make sure the sun is behind you. The light will act as your own natural “studio light” brightening up the property.
- Make your photos look cheerful; show off natural light inside by shooting on a sunny day.
- If your listing doesn’t have windows or natural light, bring your own “sunlight.” Investing in household lamps (or toting a few in from your office) can go a long way toward producing better photos by brightening things up.
Turn off #3: Missing photos.
If your listing is being overlooked online, it might be because you’re not showing the right areas.
Be sure to show these areas consumers consumers we surveyed said make a home most attractive:
- Outdoor living spaces
- Unique add-ons like hot tubs, special appliances, or wiring for an entertainment system
While you want to show off as much of the home as possible, focusing on these top priority living spaces are what really matters when it comes to generating inquiries and offers.
Turn off #4: The clutter monster.
When it comes to listing photos, clutter can be a seller’s worst enemy. When consumers view listings online, they want to see the property not years of your seller’s decorating and collectibles.
If you and your sellers really want to pique the interest of buyers with staging, focus on simplifying the space.
Here are a few easy staging adjustments you can make right before you shoot pictures to make for better photos:
- Remove cars from the driveway or garage
- Completely clear off any table and counter spaces
- Clear out the corners before you shoot a room
You’ve heard it plenty of times “pictures are worth a thousand words.” Here are a few of our photo tips to help you make a better impression on buyers. What tips would you add to the list?