The latest Facebook Timeline news has many nervous about their business pages being lost in the fold. Bombarding your “like-ers” with a constant barrage of updates will no longer be enough to get you noticed. And, for those that actually want to generate clients from being on Facebook, it’s time to let go of a few bad habits that are causing you to miss out on potential eyeballs and future business.

Here are four of the worst practices of a business page and how to avoid them:

1. Being a Robot (Automation)

Automation is great for convenience, but adding robots to your life can have negative consequences on social media’s most saturated platform. On Facebook, the scientists have built in code to flag and de-prioritize your scheduled posts from tools like HootSuite. To get and keep attention in the Facebook feed, post your shares and updates live when at all possible.

2. Facebooking too Frequently (posting too often)

When it comes to Facebook posts, fast is not always better. Real sharing should happen at a moderate pace. Now Facebook’s Newsfeed and Ticker features give you extra opportunities to expand your exposure. While you’re sharing content, consider giving your viewers a few moments to like, comment, and garner some extra attention for your page in the Ticker before you post again.

3. Too Much Social, Too Little Business

A real estate agent’s Facebook page should be about…real estate. That means it’s ok to feature listing photos and other business information routinely. If you’re not, you may want to reexamine your page’s purpose.

When sharing real estate info, just be sure to make it engaging and interesting. Remember to ask two questions about your posts “what about this is interesting?” and “What am I sharing that someone doesn’t already know?” If your answer is “nothing” to both, you may want to rethink your post.

Also, remember your Facebook page is only valuable if it brings you business. People like to do business with experts. Make sure your page and posts feature information and updates that highlight your expertise — like news, facts, and your blogs to show prospects that your not just a sales person.

4. Working Bankers Hours

Facebook never sleeps. And while that doesn’t mean you shouldn’t, remember much of your audience isn’t glued to their newsfeed during the day. Posts in the evening and weekends are much more likely to be read. Experience is the ultimate guide to when and how often you should post, but some informal online research from The Marketing Blog has shown that Saturday at 11 a.m. is prime time when it comes to getting the most eyeballs on a post.

Facebook (like most other social mediums) is a tool. And, tools are only good when you know how to put them to work. Avoid these missteps and check out our latest handout on Facebook for Real Estate Agents for insight on making one of the biggest social phenomena work for your business.