We may not have a crystal ball to predict the future of the real estate market, but consumer trends and behavior clearly indicate that the future of real estate is mobile.
House hunters are increasingly turning to mobile devices to search for their next place to live – on Trulia we’ve seen mobile traffic grow by 250% in the past year alone and mobile now accounts for more than 30% of Trulia’s weekend search traffic as buyers drive through neighborhoods and visit open homes. What’s more is that buyers using mobile to search are serious and ready to engage with a real estate professional. Our research has shown that buyers searching for homes on mobile devices are 60% more likely to contact an agent than buyers who are searching on traditional devices.
Clearly, the expansion of the mobile consumer audience brings with it exciting new possibilities and prospects, and that’s why we’re delighted to unveil our newest product that will help you generate more exposure for your brand and provide more opportunities to connect with your most valuable clients: Trulia Mobile Ads!
Trulia Mobile Ads are an exclusive opportunity to target the most serious, transaction-ready buyers as they search on their mobile devices. When you purchase Trulia Mobile Ads you’ll enjoy the following benefits:
Premium Placement on Trulia’s top-rated iPhone and Android Apps
A branded banner ad with your photo, name and phone number will display at the top of the map search results screen and will link to a full screen ad with a prominent lead capture form. Consumers browsing Trulia’s mobile website using their phones will also see your ad.
Hyper-Local Targeting and Exclusive Access
With Trulia Mobile Ads you will own the most exclusive ad spot on Trulia in the zip code of your choice. Five ad spots are available in each zip code and you can buy them all to own your mobile market.
Easily Captured Phone Leads and Calls
Trulia Mobile Ads let buyers in your area reach you with the touch of a button. Buyers can call you right from the banner or the ‘Call Now’ button from your full screen ad. With Trulia Mobile Ads your next client is truly just one touch away.
Don’t miss out on your chance to get in on the ground floor of this exciting new product and to define yourself as a leader in this new lead market. Mobile is the future of real estate and you are officially invited to call now and reserve your spot in this exciting, new real estate marketing space.