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This week, data releases showed that sales prices continue to climb, along with the volume of new home sales. Also this week, two influential Washington think-tanks set out big proposals for the future of housing policy. And new questions arose about the most recent foreclosure settlement. continue reading
Sometimes when competing for business, the most basic things can make or break you. Taking care of small details, like having a headshot that actually looks like the agent your prospects see on Trulia, is a great way to make sure your next potential deal doesn’t fall through over something miniscule.
Here’s a 60 second video to help you add or edit your headshot on Trulia. continue reading
Each month, Trulia’s Housing Barometer charts how quickly the housing market is moving back to “normal.” We summarize three key housing market indicators: construction starts (Census), existing home sales (NAR), and the delinquency-plus-foreclosure rate (LPS First Look). For each indicator, we compare this month’s data to (1) how bad the numbers got at their worst and (2) their pre-bubble “normal” levels.
In January 2013, construction starts slid, while home sales and the delinquency + foreclosure rate both improved slightly relative to December: continue reading
Sometimes, things are not as they seem – or as they sound. And guerrilla marketing is one of those things. No silverbacked primates are involved. And this is not about warfare. Rather, guerrilla marketing is an approach to creating your brand, delivering your messages and generating leads through informal and inexpensive methods.
Jay Conrad Levinson, who literally wrote a series of books on Guerrilla Marketing, defines it as achieving “conventional goals (e.g. profit) using unconventional methods such as investing energy and ideas instead of money.”
So, if you have more energy, expertise and passion for building your business than you have money to spend, guerrilla marketing might just be for you. That’s not to say you shouldn’t spend anything on marketing – to the contrary, we all know you must spend money to make money. But gurerrilla marketing tactics have the effect of pouring gasoline on the business-building power of your paid marketing and advertising.
Here are a few: continue reading
A picture may be worth a thousand words, but what’s a word worth? Today, we’re excited to launch Trulia’s Real Estate Lab, which reveals the psychology and strategy of how consumers and professionals approach real estate. In our first Real Estate Lab report, we combed through millions of property listings on for-sale homes to find the words and phrases in the most expensive and least expensive listings, as well as quirky hyperlocal phrases.
The fight to get found online is one that serious agents can’t afford to lose in 2013. Prime placement on the right pages can be key in generating the leads that turn into deals.
Download this handout for insight into how you can
- optimize your website and online marketing to rank higher on the top 3 search engines
- find and utilize the keywords that matter to your market’s hottest clients
- how mobile can make or break your SEO strategy
The “when” decision of marketing a property can make the difference between a listing that moves at the speed of light and one that’s doomed to linger on the market for seasons to come. To help you hone in on when you should advise your clients to list, our data team looked at search trends across the U.S. by month.
Here’s a short list of the regions and states where you should be adding and updating your listings on Trulia and in your MLS to get the most exposure this March: continue reading
Real estate has come a long way since the MLS books of less than 20 years ago. But, the journey to the days of mobile apps and search in seconds didn’t come easy.
After all, Smartphone adoption among agents didn’t take off until the mid-2000’s. In many areas, paper file management is still a way of life. And, while they are few and far between, there are still agents that run thriving businesses without a data plan, cellular data plan or even laptop.
Taking all of this into account, we want to know what you think from the trenches. continue reading
This week saw new data on home construction starts, as well as existing-home sales & inventory – both were actually more positive than they first looked. Plus, what the upcoming sequester could mean for housing. continue reading
Since the dawn of real estate, people have been asking, “How’s the market?”
If you’re a novice, you might offer a short uninformative response and keep it moving. Smart agents, however, know that this question is an opportunity to snag a new client or referral.
Download this handout for
- helpful tips for making sure you have a client-winning “elevator speech”
- the 5 points you must hit to attract serious buyers
- 5 facts/script points you can start using now in your chats, on social media, and in all of your marketing
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