For Real Estate Professionals

Selling a Piece of Local History: American Homes Through the Decades

Would you rather market or sell a newly-built home or a piece of local history? Across America today, you can find homes for sale that were built as long ago as the 19th century or as recently as yesterday. There’s no mistaking a 1920s Dutch colonial, a 1970s A-frame, or a 2000s home tricked out with the latest spa features.

To guide you through the decades, we looked at listings on Trulia from the past two years and found continue reading

This Week’s Housing News — 5/3/13: Home Prices, Jobs, and Regulating Fannie & Freddie

This week: blazing home sales-price growth, OK job growth, and a major housing-policy nomination.

An OK jobs report, with some clouds: continue reading

Free Download: Trulia Housing Barometer

Jovan Hackley
May 3, 2013

Each month, the Trulia Housing Barometer charts how quickly the housing market is moving back to “normal.”

Download this month’s Barometer to show your clients the housing market is 56% back to normal, up from 43% six months ago.

Brand and share this handout to

  • offer your prospectives positive motivation to make their next real estate move now
  • learn and share the major factors driving today’s recovery
  • brand yourself as the local market real estate expert

continue reading

3 Buyer Mindset Quirks that Could Kill the Deal

Tara-Nicholle Nelson
May 3, 2013

Whether a given oddity of humanity is good or bad often depends on the context.  For example, one of the best advertisements I’ve ever seen was a mortgage company billboard that read simply: Surprises Are For Birthday Parties. Implied: surprise parties are fun, but surprises during underwriting?  Not so much. continue reading

Power Agent Profile: Joel Goodrich of Coldwell Banker Estate Previews International

Today we’re pleased to feature Joel Goodrich, an incredibly accomplished and connected San Francisco real estate agent that has sold some of the most incredible and iconic luxury real estate in the City by the Bay.

Up and down San Francisco’s famed ”Billionaire’s Row” and beyond, Joel has listed and sold homes to and for the who’s who of San Francisco society.

When he’s not busy selling luxury real estate, Joel fills his time with a myriad interests that include movie production, fashion, interior design and technology. In addition to being stellar agent, Joel is a man about town and has been on 2 best-dressed lists, is a regular at Paris Fashion Week, has been on the Red Carpet at the Grammys and was an executive producer on two indie movies.

Here’s more about Joel and the secrets to his success: continue reading

Want to Know Who’s Viewing Your Profile on Trulia?

Jovan Hackley
April 30, 2013

Now, to find out all you have to do is visit Trulia.com/MyProfile.

Online marketing is about more than just pushing out messages. To be effective, you have to measure what attention you get in return for your hard work and how that exposure turns into real business.

Measuring the effect and finding new prospects is now easier than ever with Trulia’s Who’s Viewed Your Profile. This feature allows you to connect your online marketing efforts with the views that turn into business. continue reading

4 Low Down Payment Loan Options Every Agent Should Know

April 30, 2013

The U.S housing market is mending. With mortgage rates still south of 4 percent, the monthly carrying costs for owning a home rival the cost of rent in many U.S. cities.

A home’s monthly payment, however, is just one part of the mortgage financing puzzle. Many buyers are worried that having limited funds for their first payment, the down payment, could keep them out of the game.

The good news: According to the National Association of REALTORS® Profile of Home Buyers and Sellers 2012, 73% of U.S. home buyers made a downpayment of 20% or less. Thankfully, for buyers like these, there are a host of low-  and no-down payment mortgage options for qualified borrowers.

Here are a few every agent should know to help eliminate one of the top worries of today’s buyer prospects: continue reading

New: 5 Ways to Help Your Brand & Clients with Houzz

Jovan Hackley
April 29, 2013

Whether you’re providing staging advice, helping buyers see a property’s potential, or marketing the design skills you’ve honed over the years, the Houzz app can help. That’s why we’re happy to be hosting a Houzz team member to help you generate fresh ideas on how you can use this app to solve everyday agent problems. continue reading

Trulia Revamps iPad App To Give Mobile Users Everything They Need and Want

Today we are excited to announce that Trulia’s top-rated iPad app has received a major overhaul. We listened to feedback from our users and incorporated user behavior data from our updated iPhone app to identify which features users love and interact with the most. Combined with our intuitive, user-friendly design, Trulia has created an even more visual and engaging way for home buyers to search for properties and get the inside scoop on neighborhoods. continue reading

This Week’s Housing News

Housing number of the week: 56%. That’s how far back to normal the market is, according to our monthly Barometer.

Tight inventory held back existing home sales and but boosted new home sales: continue reading