For Real Estate Professionals

Rebound, Not Bubble: Home Prices Still Undervalued

Home prices today are rising nearly as fast as they did during the peak bubble years of 2005-2006. Since that bubble helped push us into the Great Recession, we should all be on high alert for the next housing bubble. To track whether home prices are in or nearing bubble territory, today we introduce Trulia’s Bubble Watch, which is based on the most recent price data from the Trulia Price Monitor and other data sources.

So are we in bubble territory? No. Bubble-phobes can rest easy. Even with recent sharp home price increases, prices are still low relative to fundamentals and are far below bubble levels. continue reading

5 Ways to Play Up Your Listing’s Luxury

Jovan Hackley
May 14, 2013

Every buyer, no matter their budget, wants as much luxury as their money can buy – and many times even more. Whether they’re dreaming of Barbie’s Dream house or Tony Stark’s Malibu Iron-Mansion, appealing to the luxury thirst of today’s house hunters is a smart move for agents and sellers looking to sell for top dollar and fast.

Unfortunately, finding and showing luxury is a lot harder with some listings. Here are five ways to show off the luxury of your listings and put today’s serious house hunters in the high-end mindset:

 

continue reading

Top 5 Online Marketing Do’s and Don’ts for the Recovery

Over the years, I have seen hundreds of slogans, catchphrases, and “me, me, me’s” thrown on shopping carts, billboards, business cards and across the web. Yes, they can be an exercise in “branding” and “Getting your name out there.”  But do they get results? Do they make your phone ring?

Too many brokers and agents leave a lot to be desired when it comes to online reputation and are getting ignored by the tech savvy online consumers that could mean success. Why?

One of these top 5 online reputation don’ts is working against them: continue reading

This Week’s Housing News — 5/10/13

Housing # of the week: 95. That’s how many of the 100 largest metros have rising prices, according to Trulia’s Price Monitor for April.  continue reading

One Answer, Two Big Opportunities for Leads

One beautiful thing about the Internet: content lasts forever. (This is fact is just as scary as it is beautiful, but we’ll tackle that another time)

We all know that answering a consumer’s question is a great way to win business. Answering them on Trulia Voices helps is even more valuable because you can generate leads from those on the feed and  homebuyers and sellers who will read your thoughts in the days, weeks, months, and even years to come.

Here are two quick tips on how to turn every answer into a prospecting opportunity: continue reading

Download: 5 Buyer Tips for Surviving Multiple Offer Situations

Tara-Nicholle Nelson
May 10, 2013

Making a victorious offer is more art than science. When your clients learn that the home they want is getting more than one offer, panic, anxiety, and a number of other emotions can set in an endanger the deal.

Download, brand and share this handout to

  • head off the stress of multiple offers with valuable insight
  • provide practical helpful advice on the offer process
  • brand yourself as the local market real estate expert

BONUS! Customize the guide with your brand & contact info

continue reading

Free Download: 5 Signs a Home is the Right Fit

Jovan Hackley
May 8, 2013

Today’s buyers need to know that “property fit” is
about more than the most obvious factors like price and
simple square footage.

Download, brand and share this handout to

  • help homebuyers see you as valuable source for finding the perfect property
  • provide practical advice on the search process
  • brand yourself as the local market real estate expert

BONUS! Customize the guide with your brand & contact info

continue reading

Not Just Investors: Local Job Growth Also Supporting Home Price Gains

The Trulia Price Monitor and the Trulia Rent Monitor are the earliest leading indicators of how asking prices and rents are trending nationally and locally. They adjust for the changing mix of listed homes and therefore show what’s really happening to asking prices and rents. Because asking prices lead sales prices by approximately two or more months, the Monitors reveal trends before other price indexes do. With that, here’s the scoop on where prices and rents are headed. continue reading

4 Strategies for Scoring Sellers When Inventory is Low

Tara-Nicholle Nelson
May 7, 2013

Loads of agents know firsthand that an uptick in buyer activity and some loosening of lending purse-strings can result in a particular flavor of supply-demand imbalance we call “a seller’s market.”  A recent Trulia study proved this market season is just that: 75 percent of surveyed consumers said it’s better to buy a home now than a year from now.

But the same study revealed that there’s also pressure from the other end of the market – only 1 in 3 consumers said it would be better to sell now than a year from now.

These patient would-be sellers have pushed inventory to a 12-year low. continue reading

Selling a Piece of Local History: American Homes Through the Decades

Would you rather market or sell a newly-built home or a piece of local history? Across America today, you can find homes for sale that were built as long ago as the 19th century or as recently as yesterday. There’s no mistaking a 1920s Dutch colonial, a 1970s A-frame, or a 2000s home tricked out with the latest spa features.

To guide you through the decades, we looked at listings on Trulia from the past two years and found continue reading