For agents, the Web can be a wonderland of lucrative opportunities to build your business – or a huge opportunity to waste a lot of time and money. The things you could be doing online are endless and crazy-making, but to make sure your online marketing is working for your business, you must master a select set of online tools that power deep connections with transaction-ready buyers and sellers.
To help you with this, we’re announcing our upcoming “Digital Power Tools for Building Your Business” series. This series will give you continue reading
We know it’s cheaper to buy a home than rent in America’s 100 largest metros, but where does it pay off most to sell?
Data from the most recent Trulia Price Monitor shows that asking home price are up 8.3% year-over-year across the nation. But, as with all things real estate, the local data is what matters most. continue reading
The opinion in many U.S. markets is that property management services are reserved for out-of-state owners or large investors. However, PMs are valuable whether your owners have one or 100 units.
Recently, we had the pleasure of sitting down with Michelle Horneff-Cohen, President of Property Management Systems, to learn how you can help protect your clients’ investments and ensure them many happy years as a property owner. continue reading
As the housing market turned during the last decade, mortgage lenders tightened their approval standards. Access to credit was limited and restricted; and fewer home loans were cleared-for-closing. But happier days are here again.
Cheap homes plus low mortgage rates have created record-high purchasing power for today’s active buyers. In fact, the typical mortgage payment lower by 18% as compared to just 3 years ago. continue reading
Home prices today are rising nearly as fast as they did during the peak bubble years of 2005-2006. Since that bubble helped push us into the Great Recession, we should all be on high alert for the next housing bubble. To track whether home prices are in or nearing bubble territory, today we introduce Trulia’s Bubble Watch, which is based on the most recent price data from the Trulia Price Monitor and other data sources.
So are we in bubble territory? No. Bubble-phobes can rest easy. Even with recent sharp home price increases, prices are still low relative to fundamentals and are far below bubble levels. continue reading
Every buyer, no matter their budget, wants as much luxury as their money can buy – and many times even more. Whether they’re dreaming of Barbie’s Dream house or Tony Stark’s Malibu Iron-Mansion, appealing to the luxury thirst of today’s house hunters is a smart move for agents and sellers looking to sell for top dollar and fast.
Unfortunately, finding and showing luxury is a lot harder with some listings. Here are five ways to show off the luxury of your listings and put today’s serious house hunters in the high-end mindset:
Over the years, I have seen hundreds of slogans, catchphrases, and “me, me, me’s” thrown on shopping carts, billboards, business cards and across the web. Yes, they can be an exercise in “branding” and “Getting your name out there.” But do they get results? Do they make your phone ring?
Too many brokers and agents leave a lot to be desired when it comes to online reputation and are getting ignored by the tech savvy online consumers that could mean success. Why?
One of these top 5 online reputation don’ts is working against them: continue reading
One beautiful thing about the Internet: content lasts forever. (This is fact is just as scary as it is beautiful, but we’ll tackle that another time)
We all know that answering a consumer’s question is a great way to win business. Answering them on Trulia Voices helps is even more valuable because you can generate leads from those on the feed and homebuyers and sellers who will read your thoughts in the days, weeks, months, and even years to come.
Here are two quick tips on how to turn every answer into a prospecting opportunity: continue reading