Sometimes, things are not as they seem – or as they sound. And guerrilla marketing is one of those things. No silverbacked primates are involved. And this is not about warfare. Rather, guerrilla marketing is an approach to creating your brand, delivering your messages and generating leads through informal and inexpensive methods.
Jay Conrad Levinson, who literally wrote a series of books on Guerrilla Marketing, defines it as achieving “conventional goals (e.g. profit) using unconventional methods such as investing energy and ideas instead of money.”
So, if you have more energy, expertise and passion for building your business than you have money to spend, guerrilla marketing might just be for you. That’s not to say you shouldn’t spend anything on marketing – to the contrary, we all know you must spend money to make money. But gurerrilla marketing tactics have the effect of pouring gasoline on the business-building power of your paid marketing and advertising.
Here are a few: continue reading
A picture may be worth a thousand words, but what’s a word worth? Today, we’re excited to launch Trulia’s Real Estate Lab, which reveals the psychology and strategy of how consumers and professionals approach real estate. In our first Real Estate Lab report, we combed through millions of property listings on for-sale homes to find the words and phrases in the most expensive and least expensive listings, as well as quirky hyperlocal phrases.
The fight to get found online is one that serious agents can’t afford to lose in 2013. Prime placement on the right pages can be key in generating the leads that turn into deals.
Download this handout for insight into how you can
The “when” decision of marketing a property can make the difference between a listing that moves at the speed of light and one that’s doomed to linger on the market for seasons to come. To help you hone in on when you should advise your clients to list, our data team looked at search trends across the U.S. by month.
Here’s a short list of the regions and states where you should be adding and updating your listings on Trulia and in your MLS to get the most exposure this March: continue reading
After all, Smartphone adoption among agents didn’t take off until the mid-2000’s. In many areas, paper file management is still a way of life. And, while they are few and far between, there are still agents that run thriving businesses without a data plan, cellular data plan or even laptop.
Taking all of this into account, we want to know what you think from the trenches. continue reading
This week saw new data on home construction starts, as well as existing-home sales & inventory – both were actually more positive than they first looked. Plus, what the upcoming sequester could mean for housing. continue reading
Since the dawn of real estate, people have been asking, “How’s the market?”
If you’re a novice, you might offer a short uninformative response and keep it moving. Smart agents, however, know that this question is an opportunity to snag a new client or referral.
Download this handout for
You’ve seen the data. The vast majority of homebuyers and sellers start the process online. And when it comes to marketing anything online, video is The Next Big Thing. So, of course, it would seem to follow fairly handily that *every* agent should be marketing *every* property, neighborhood and even their own services online, right?
Well, maybe not. Agents are experts on a lot of things. We, as this agent’s video calls out, are called upon to give everything from marital dispute moderation to contract negotiation advice to interior design pointers and child-rearing insights. But one thing most of us are not is specialists in video production. And with all the other marketing, lead generation, client management, property preparation, tours, office obligations and other tasks we have to handle, many agents are simply deciding that video is best left alone, unless and until the time comes when it becomes quicker, cheaper, easier and more obvious how to do it well – and with the impact we want. continue reading
You know, providing advice to consumers in Trulia Voices helps build your brand, but did you know that including a signature with every answer can go along way to ward helping you secure more clients.
Here are some tips for signing your responses in a way that’ll get you the most impact: continue reading
This week was all love and politics.
In his State of the Union speech, President Obama plugged his refinancing initiatives: continue reading