I often get asked what it takes to win clients in real estate. My answer usually involves effective marketing, commitment to being 24/7, and confidence in your abilities – and those are all true. But there’s something else.
I’ve learned that to really succeed, you have to be a bit of a self-promoter too.
If you learn to do it right, there are tons of opportunities to raise your profile in your local market to make sure the client pool never dries up (without having a TV camera follow you around for 3 months).
Here are six things Josh and I are doing right now to connect with our next seller clients. continue reading
It feels great to win a listing, no matter what market you work in. But, we all know “winning” is the beginning of where the real work starts.
So what’s next? It’s time to talk with your client about the selling tactics that will really get them to the finish line – and in the time and for the price they want.
One of the hardest parts of this early sale sit down, whether you’re selling in Beverly Hills or anywhere else, is the staging chat. You know great staging is critical but getting your sellers on board can be a challenge.
After spending a ton of time decorating and personalizing their home, most clients often aren’t too keen on undoing their hard work.
Here are a few of my tips and tricks to help clients see why I know best: continue reading
When real estate markets recover, it’s not uncommon for overly ambitious sellers to consider selling without an agent in attempt to increase their profits.
Help show your seller prospects the dangers of FSBO listings and how you, the local area expert, can help them save valuable time and money with your market Wisdom.
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Back in 96’ Bill Gates said “Content is King” and the phrase rang out around the world. If I could, I’d edit BIll’s statement to say “COMPELLING” content is king — and this is especially true when it comes to listing marketing.
Today, effective property marketing is about more than blindly alerting the masses that there’s a listing for sale. If you really want to your listings to cut through the clutter and reach the most motivated prospects, you have to do everything in your power to make them viral (a.k.a. shared by lots of people repeatedly online).
Here are six ways to “infect” your followers, friends, and fans with your for sale listings and get their help in spreading the word to close the deal faster: continue reading
Every buyer, no matter their budget, wants as much luxury as their money can buy – and many times even more. Whether they’re dreaming of Barbie’s Dream house or Tony Stark’s Malibu Iron-Mansion, appealing to the luxury thirst of today’s house hunters is a smart move for agents and sellers looking to sell for top dollar and fast.
Unfortunately, finding and showing luxury is a lot harder with some listings. Here are five ways to show off the luxury of your listings and put today’s serious house hunters in the high-end mindset:
Loads of agents know firsthand that an uptick in buyer activity and some loosening of lending purse-strings can result in a particular flavor of supply-demand imbalance we call “a seller’s market.” A recent Trulia study proved this market season is just that: 75 percent of surveyed consumers said it’s better to buy a home now than a year from now.
But the same study revealed that there’s also pressure from the other end of the market – only 1 in 3 consumers said it would be better to sell now than a year from now.
These patient would-be sellers have pushed inventory to a 12-year low. continue reading
Successful listing marketing gets your clients the best possible deal in a timeframe that fits their needs. There are five key actions that can help you save time and show your expertise while helping your seller clients get to the finish line.
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If you haven’t heard, April 20-21 is the big weekend for Realtors® across the country who will hold thousands of open houses. For all agents, it’s great opportunity to market your listing and business. Check out these quick tips for making sure the weekend brings not just visits, but offers.
It’s funny how in an effort to be unique we all assimilate a little. From the proud eco-green enthusiats to the ultra tech-savvy, we all like to feel like rebels and innovators. What most don’t realize is, we’re all a part of some group and sipping some kind of “Kool-Aid.”
Why? It’s most likely because we found a flavor that appeals to us. And like it or not, if you’re a real estate agent then you’re a Kool-aid specialist.
Agent choice is no different than any other brand/product consumers commit to. There’s something in your Kool-aid that your clients like. And, rather than deny your sweet real estate goodness, it can pay to find out why your clients work with/respond to you. continue reading
There are a lot of serious signs that point to a strong spring market. In fact, a recent Real Estate Economy Watch report showed the average age of inventory fell nearly 10 percent from January to February, meaning homes are selling faster as a part of the recovery.
For agents, this trend and the recent home price increases across the nation mean working with seller clients is getting easier. Instead of a long stream of difficult discussions about the market’s harsh realities, you can get back to talking about the good real estate news and the best marketing options for listings….after you convince your seller leads to become clients.
Here are seven smart strategies to help you score the most motivated seller clients today’s market has to offer: continue reading