Recent research shows house hunters who use mobile apps are more engaged and much closer to buying. Here are a few tips for making sure your listings are formatted to catch the attention of these ready-to-purchase buyers and motivate them to click “contact” to become your next buyer client.
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1) Featuring the “Write” Photos
The old adage says, “a picture is worth 1,000 words,” but those words are worthless if they aren’t telling a story house-hunters find interesting. Here is a short list of hot features to photograph and add to your listing from a recent Trulia Buyer and Seller Survey.
- Master bathrooms
- Walk-in closets
- Gourmet kitchen
- Outdoor decks
- Wood Floors
- Wiring for entertainment systems
What if your listing lacks some of these most loved features? Don’t worry; this list is still a great guide for areas to photograph to spark the interest of potential buyers.
For example: Your listing may not have an outdoor deck, but photos of a back yard or other outdoor spaces can bring your listing much-needed attention.
2) Your property in less than 75 words
There are a ton of great things you can say and write about your listings, but mobile hunters are on a mission to get information fast. That’s why most mobile apps only display a few lines of description for properties.
Listing descriptions need to start with a short low-fluff property summary focusing on its
- best selling points
- features not covered elsewhere on the listing details page, and
- any incentives that will peak buyer interest.
Keep it short and sweet. Most mobile apps will cut your description at about 50-75 words.
3) Commuter context
Whether you do it in you’re listing descriptions or with a photo of Trulia’s new commuter maps, offer potential buyers important real life property data by including the distance to important local interest points.
Remember, mileage is good, but time is better. Commute time to work, shopping, or schools can be one of the biggest selling features of your property.
If you’re not sure of commute time for your listing, check out Trulia’s new commuter maps and your listing’s “Map & Nearby” tab where we’ll measure the time and distance to key interest points for you.
Brevity and clarity are key when trying to catch the attention of mobile house hunters. Add some of these features to your listing pages and then check them out on Trulia’s mobile apps to see what potential buyers will see to make sure your listings are best-formatted for catching these high-value consumers.
These are a few of our key recommendations, what others do you have for making your listings more mobile friendly?