Closing. The finish line. Paycheck time. There are a lot of good things that happen at the end of a transaction. Buyers get ready to move in. Sellers sail off to spend their profits (if they exist). And the agents…well…
If you haven’t been working smart all along, the moments after closing can be unsettling as you frantically start the hunt for your next client. Don’t let these moments happen to you.
Check out these smart strategies for making sure you’ve got the next clients in view when you cross the finish line: continue reading
In my experience, there’s one fundamental truth about haters: you can never fully escape them. The only way to live a 100% hater-free life is to never stick your neck out, and never do anything because, as the saying goes, you simply cannot please all of the people all of the time.
And this is particularly true with real estate and putting your listings on the market – because homes, locations, aesthetics and such are so much a matter of personal preference, some people will find something to criticize about even the most perfectly staged, priciest properties on the market. continue reading
The “when” decision of marketing a property can make the difference between a listing that moves at the speed of light and one that’s doomed to linger on the market for seasons to come. To help you hone in on when you should advise your clients to list, our data team looked at search trends across the U.S. by month.
Here’s a short list of the regions and states where you should be adding and updating your listings on Trulia and in your MLS to get the most exposure this March: continue reading
“L…is for the way you look at…. Listings?
OK, so that might be a stretch, but click here to hear Nat sing while you sway with me and read through one of the best findings from the latest data dig by our Trulia research team.
It turns out if you really want buyers to fall in love with your listings, what you need to show off has changed a bit since we put out last year’s list of loveable features.
Check out this quick slideshow and our tips below for creating a little more love for your listings this weekend: continue reading
Every agent knows that being an armchair therapist is part of the job. You have to hold the space for people to make major decisions about their money, their homes, their families and their lives in the context of the transaction they work with you on. In the process, we often are called upon to help them think through things or, at the very least, to as they process them.
In the course of this necessary process, agents often witness a seller going from one extreme position to another on the opposite end of the spectrum in the course of a few months. If we refused to work with every seller who didn’t agree with 100% of our advice, we’d be in rough shape. But there are misbegotten beliefs (which can change) and there are personality issues, which are lasting issues in the way that some people think about the world, make decisions, and interact with others.
Here are a handful of seller personality problems that you should run, not walk, from before you sign the listing agreement and sign up for a year – or more – of drama, trauma and expenses – instead of profits. continue reading
In most listing systems and property flyers you only get roughly 100 words, at best, to make a deal-winning impression.
To market a home like a pro, you’ve know to make sure every word adds value to the picture that a home’s listing photos have already created.
Here’s a brandable handout you can customize to help you promote your expertise and help get your seller clients up to speed on:
Selling a home can be stressful for the un- or under prepared consumer. Crazy expectations, market mis-education, and the common misconception that all homes sell in 30 minutes like they do on HGTV can all create a difficult environment for you and your clients.
Avoid the misunderstandings that could ruin the transaction and your chances at a commission. Check out these six script/talking points for counseling your sellers before you start marketing their home. continue reading
Helping first-time home sellers can be an huge power niche as the real estate market rebounds. These sellers need an agent with proven marketing expertise.
For you, the agent, they’re a great opportunity to earn two commissions at once and generate a life long client that can mean many referrals in the years to come.
Here’s a brandable handout you can customize to help you promote your expertise and educate your first-time seller prospects on:
Tax day may seem far away, but if your prospects and clients want to cash in on the real estate-related tax perks of buying this year they’ll need to get their hands on these key documents.
Help motivate your clients to close before the year comes to a close.
Download, customize, and share this handout to help your buyers learn:
Selling for top dollar is simple math, not brain science. You know this, but sometimes it’s hard to drive home the point with your seller clients.
Help them see the light and make the home improvements that will get them the best deal.
Download, customize, and share this handout to help your sellers learn: