articles about “Sellers”
Property marketing today is all about positioning. To get found, listings need to show up on the right site, in front of the right prospects, and in the right place in search results. And when it comes to search results, the right description can make or break a property’s position.
Get help developing a listing description that speeds up a sale. Download, customize, and share this handout with your seller clients and prospects to help them:
- Show you the hidden selling points for your property
- Help them feel like they are an active part of the selling process
- Save time and cut the hassle out of developing your marketing materials by letting your sellers help you get ahead.
Also, do you have more handout ideas? Send them to us at Training@Trulia.com.
BONUS! Customize the guide with your brand & contact info
Real estate professionals often have twisty-windy career paths that bring them to this field, and I’m no different. People are often surprised to hear that before I became a real estate broker, I was an attorney – and before that, I earned a master’s degree in Psychology. Of all my credentials, it’s my Psychology training that I believe has served me the most fully throughout all stops on my career path. And not because it gave me super powers of mental manipulation for handling crazy clients or agents (seriously – it’s not!).
Rather, Psychology gave me a therapist’s ear and a deep understanding of what causes – and calms – panic and fear.
If you’ve been in this business for awhile, you know that panic and fear – freak-outs, to put it more colloquially – are common, normal reactions of smart, normal people when faced with the life-altering financial and lifestyle decisions involved in buying or selling a home. continue reading
No ads, e-mails, flyers, or any other marketing can help a home that doesn’t show well. You know this, but sometimes it can be hard to get sellers to see the light.
Get help reinforcing your advice. Download, customize, and share this handout with your seller clients and prospects to help them:
- Develop a staging plan to shine for every showing
- Look to you for advice on what staging tactics sell in your local market
- Remember that staging is about giving buyers the ability to see themselves in the home.
Also, do you have more handout ideas? Send them to us at Training@Trulia.com.
BONUS! Customize the guide with your brand & contact info
Sellers’ inclination to overprice their homes can seem as formidable and ever-present as gravity or any other law of nature. In some ways, it is the most natural thing ever – everyone wants to maximize the value of their possessions, especially when it comes to their largest assets.
But because overpricing can be so deadly to sellers’ ultimate goals, it’s our responsibility to leverage every strategy at our disposal to vividly paint the picture of how dangerous and counterproductive overpricing truly is, before they experience the pain and expense of a listing that won’t sell. Here’s how: continue reading
Ever wonder if the homes on “avenues” are typically more expensive than the homes on “streets”? We have. Using our very own database of homes for sale on Trulia, we analyzed the median price per square foot for different types of address suffixes. In this analysis, we limited the results to only address suffixes that currently have at least 10,000 homes for sale (which comprise 97% of the sample). Here’s what we found: continue reading
Are you working to win your sellers over? Check out this great handout from Trulia’s real estate and lifestyle expert and host of NBC’s EXTRA’s Mansions and Millionaires, Michael Corbett. Use it in your listing presentation, client follow-ups and your e-mail newsletters to help sellers see you as the source of real estate smarts. continue reading
Pictures move the masses and if you’re not careful, they can move prospective buyers away from your listings online.
Check out these 4 buyer photo turn-offs to avoid and tips for making sure your listings are getting the right attention on the Web: continue reading
Selling a home swiftly is about smart and strategic decisions. And while most selling strategies can make a seller feel like a sitting duck, the reverse offer can be a great tool for sellers to take a more active role in moving their home with the help of the right agent.
If your seller clients are getting a cold response in a hot market, pass along this great handout and talk to them about using a proactive reverse offer to motivate frequent visitors and prospects to take a second look.
Reverse offers aren’t for all sellers and, like any other marketing tactics, require the guidance of a skilled agent. Show your clients you’re the right agent to help them with any sale. Download and share this handout today. continue reading
The summer is winding down and so is the traditional selling season, but that doesn’t mean opportunities are gone for your sellers.
Now is when many house hunters get more serious about (finally) closing the deal and too many agents and sellers make small mistakes that keep them from the finish line.
Here are a few of the top summer selling mistakes that could stand in the way of you and your next commission and some advice on how to avoid them:
This summer’s sellers are a different breed. If you engage them the right way, this could be one of your hottest summers ever in real estate. If you don’t, you’ll miss out on the many higher-dollar commissions to be made from working with consumers looking to move-up or move on.
Here are five seller confessions taken from NAR’s Annual Buyer and Seller Profile to help you counsel these important clients in a potentially tough selling environment and generate your next commission while you’re hard at work. continue reading
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