For Real Estate Professionals

articles about “Tools & Trends

3 Little-Known Loan Programs For High ROI Prospects

May 17, 2013

As the housing market turned during the last decade, mortgage lenders tightened their approval standards. Access to credit was limited and restricted; and fewer home loans were cleared-for-closing. But happier days are here again.

Cheap homes plus low mortgage rates have created record-high purchasing power for today’s active buyers.  In fact, the typical mortgage payment lower by 18% as compared to just 3 years ago. continue reading

Want to Know Who’s Viewing Your Profile on Trulia?

Jovan Hackley
April 30, 2013

Now, to find out all you have to do is visit Trulia.com/MyProfile.

Online marketing is about more than just pushing out messages. To be effective, you have to measure what attention you get in return for your hard work and how that exposure turns into real business.

Measuring the effect and finding new prospects is now easier than ever with Trulia’s Who’s Viewed Your Profile. This feature allows you to connect your online marketing efforts with the views that turn into business. continue reading

4 Low Down Payment Loan Options Every Agent Should Know

April 30, 2013

The U.S housing market is mending. With mortgage rates still south of 4 percent, the monthly carrying costs for owning a home rival the cost of rent in many U.S. cities.

A home’s monthly payment, however, is just one part of the mortgage financing puzzle. Many buyers are worried that having limited funds for their first payment, the down payment, could keep them out of the game.

The good news: According to the National Association of REALTORS® Profile of Home Buyers and Sellers 2012, 73% of U.S. home buyers made a downpayment of 20% or less. Thankfully, for buyers like these, there are a host of low-  and no-down payment mortgage options for qualified borrowers.

Here are a few every agent should know to help eliminate one of the top worries of today’s buyer prospects: continue reading

New: 5 Ways to Help Your Brand & Clients with Houzz

Jovan Hackley
April 29, 2013

Whether you’re providing staging advice, helping buyers see a property’s potential, or marketing the design skills you’ve honed over the years, the Houzz app can help. That’s why we’re happy to be hosting a Houzz team member to help you generate fresh ideas on how you can use this app to solve everyday agent problems. continue reading

3 Steps for Using Property Floor Plans to Market Your Listings on Trulia

Jovan Hackley
April 25, 2013

When you’re working to sell fast, the more context you can give about a property, the better your chances of catching the most motivated buyers’ attention.

One great way to help your property stand out online and show buyers that your listing is their best option is to use floor plans as listing photos. continue reading

Celebrity Real Estate: Strange Star Studded Deals

April 25, 2013

If you’ve worked in real estate for more than a year, you know sometimes clients have very strange real estate “needs.” Well Hollywood is proving that the bigger the client, the more potential for an odd deal or two.

Here are a few star-studded strange deals to recently hit headlines: continue reading

6 Leads You Can’t Afford to Ignore

Jovan Hackley
April 23, 2013

If you knew there was someone outside your office door waiting to hand you a suitcase full of cash, would you keep him or her waiting? While it sounds far-fetched, this scenario takes place way too often in real estate.

Don’t be the agent who turns away perfectly viable real estate leads and potential commissions. Pay attention to these six hot leads that could turn into serious business. continue reading

Join us for the Trulia Pro App Bootcamp – Spring 2013

Jovan Hackley
April 12, 2013

The market’s hot, which means you don’t have time to waste on tasks and tools that won’t help you close deals. In seasons like this, your mobile devices can quickly become friends or enemies.

This spring you can turn your tablet or smartphone into a business partner with these free apps and webinars. continue reading

5 Types of Agents with Bigger Tax Deductions

Jovan Hackley
April 5, 2013

Even though tax time comes around every year, it’s inevitable that there is some last-minute scrambling involved in gathering your documentation to visit your tax advisor.

This year, don’t let the last minute receipt rush cause you to overlook some of this year’s serious deduction payoffs.

Check out this list of agents who could walk away from tax season with more money on hand: continue reading

Single-Family Home Rents Flatten as Investors Saturate the Market

The Trulia Price Monitor and the Trulia Rent Monitor are the earliest leading indicators of how asking prices and rents are trending nationally and locally. They adjust for the changing mix of listed homes and therefore show what’s really happening to asking prices and rents. Because asking prices lead sales prices by approximately two or more months, the Monitors reveal trends before other price indexes do. With that, here’s the scoop on where prices and rents are headed. continue reading