articles about “Tools & Trends”
The fight to get found online is one that serious agents can’t afford to lose in 2013. Prime placement on the right pages can be key in generating the leads that turn into deals.
Download this handout for insight into how you can
- optimize your website and online marketing to rank higher on the top 3 search engines
- find and utilize the keywords that matter to your market’s hottest clients
- how mobile can make or break your SEO strategy
Real estate has come a long way since the MLS books of less than 20 years ago. But, the journey to the days of mobile apps and search in seconds didn’t come easy.
After all, Smartphone adoption among agents didn’t take off until the mid-2000’s. In many areas, paper file management is still a way of life. And, while they are few and far between, there are still agents that run thriving businesses without a data plan, cellular data plan or even laptop.
Taking all of this into account, we want to know what you think from the trenches. continue reading
Confession: I cyber stalk real estate agents. I watch your Facebook statuses. I read your tweets, likes and shares. And, from time-to-time I even scan your Spotify feeds to figure out what new artists I should check out.
Why? Well, not because agents have the best taste in music (though I have seen some pretty good tracks on your playlists…)
The truth is, over time I’ve found that if you really want to know what’s going on in the real estate market, all you have to do is watch the conversations agents are having.
Recently, my cyber observations have made me feel like we’re in the dead heat of a market turnaround. It seems like agents are feeling better, doing more business, and generally positive about the market prospects in the year ahead.
But, I had to ask: is this anecdotal recovery I’m feeling real? And if so, where are the signs? continue reading
Lead conversion specialist Mariana Wagner says, “Information creates a relationship and people come back because they have a relationship.” And, recent data shows that no only does educating prospects make them return, but those prospects also spend 36 percent more on a purchase.
Get help educating your clients. Download the best handouts of 2012 according to real agents, like you.
continue reading
Tax day may seem far away, but if your prospects and clients want to cash in on the real estate-related tax perks of buying this year they’ll need to get their hands on these key documents.
Help motivate your clients to close before the year comes to a close.
Download, customize, and share this handout to help your buyers learn:
- The cash-savings that come along with ownership at tax time
- Five documents they need to hold onto during and after closing
- Now is the time to close to reap big savings next year
BONUS! Customize the guide with your brand & contact info
Kim, my fellow community manager, and I spend a lot of our time in Trulia Voices. We’re always listening and observing to find out what kinds of questions buyers and sellers have and which topics matter most to you.
Every once in a while, we run across and answer that stands out and makes us say, “Now, that is how you earn a client!” Here’s one recent great answer by Jack Campbell (The Harwood Group of Coldwell Banker, Rancho Santa Fe, CA), and how you can use it as an example to show that you’re an expert in your local market: continue reading
Can today’s new iPad be a serious selling tool? That’s the question many agents should be asking after today’s announcement of the cheapest iPad to hit the market to date.
As soon as November 2, you can join the iPad family of followers. But, like all technological innovation “can” doesn’t mean should.
Here are a few facts on the newest addition to the iPad line up and tips to help you decide whether an iPad would be a business power tool or just an expensive distraction.
The iPad Mini Rundown continue reading
With each passing week, it becomes more obvious : the housing market has moved off its bottom. Home prices are rising, home supplies are dropping, and market optimism is up.
There are more reasons to “buy now”, though, besides just an improving market. Regulatory change, economic recovery and even monetary policy threaten the most favorable home-buying conditions in a lifetime.
Here are a few less-than-obvious reasons your buyer prospects should act now, or risk paying more on their next home purchase: continue reading
While many people think zoning is just for commercial properties it may be surprising to learn the overwhelming majority of people visiting, calling and emailing city planners are homeowners and homebuyers. People learn quickly they’ll need to get their zoning approved in order to get a building permit. The experience is not the same for everyone. Why? Zoning – like properties – is highly unique. continue reading
It seems the smarter your phone gets, the more cluttered it can become. Before long, you have hundreds of apps, no idea how to find the ones you need, and yet another gray hair from a device that was supposed to make your life easier.
Here are five tips for removing the apps you can live without and making the ones you need easy to find without a headache.
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