Someone recently brought a Tumblr blog to my attention, the sole content of which is headshot after headshot of real estate agents – no text or commentary at all. The blog features nothing but photo after photo of agent pics that are apparently supposed to be funny in a laughing at you, versus laughing with you, sort of way.
Of course, we’ve all seen agent photos on an ad, sign or bus bench that make us cringe. But as I was flipping through this particular blog, that wasn’t the general flavor of the photos I was seeing. Sure, some of them were silly, and a few were definitely ill-advised. But others were clearly an isolated element of a bigger picture branding campaign made absurd by taking them out of context, and still others were pretty compelling conversation starters – like the agent who substituted his face for McCauley Culkin’s in a parody of the Home Alone poster.
Truth is, when it comes to marketing yourself as a real estate agent, I can think of many things worse than being branded as a light-hearted, creative marketer with a great sense of humor. continue reading
By now, everyone knows that answering buyer and seller questions online has a lot of benefits for professionals. Not only is it a great way to build your reputation, many report it works for generating leads as well.
Unfortunately, not everyone participating in Trulia Voices understands that they should stick to conversation that helps the user. Some intentionally look for opportunities to disagree with others and create a hostile environment and potentially tarnished reputations for all involved.
So what do you do when you see a thread heading in a negative direction?
Ask these three questions before you hit send. Following these steps can help save your reputation. continue reading
Getting the most from Trulia Voices isn’t just about sharing your insight. To get the most from Voices you need to make sure your activity helps build your business both on and outside of Trulia.
Try these 3 strategies for using your voices activity to gain exposure on social media, build your brand and creditability, and help create a client pipeline that won’t run dry. continue reading
It is very common to see questions repeated throughout Trulia Voices. New users are getting to know the community often ask questions before learning to search through old ones. We encourage helpful, prudent responses to these questions. I saw a great example of a frequently asked question about a rent-to-own purchase. continue reading
Make your first impression on Trulia count! Creating a profile on Trulia is FREE and once you’ve done it, it keeps working for you 24/7. Your Trulia Profile
Follow this guide to complete your profile and make sure that it’s primed to grab attention and help you connect with your next client.
BONUS! The 7-Step Starter Plan to Getting Started on Trulia
You already know that real estate professionals aren’t allowed to give legal advice or disclose recommendations by steering or redlining.
But did you know that Trulia provides city-specific insights on crime, schools, and communities that you can pass onto your clients, so they can make informed decisions on their own? You can find these local insights and more using the Trulia Local Info tab on the green bar at the top of our site.
Marla from Territory.com knows what I’m talking about! Despite the fact a client asked a very specific question that’s off limits for agents to answer, Marla provided valuable counsel by using a 3rd party reference to answer the question. continue reading
It is easy to spend lots of time in Trulia Voices. Between answering questions from our knowledge-thirsty users, sharing local insights and photos, or reading and writing blog posts, there’s plenty of things to keep you busy. But did you know you can set up email alerts for the type of content you’re most interested in?
As a Community Manager, I spend a lot of time moderating conversations on Trulia Voices. Most frequently, that means sorting through content that’s been flagged by users to be removed. These flags help us keep the conversations on Trulia Voices focused on topics that matter most to our community—like buying, selling, and renting a home, what it’s like to live in an area, and tips for marketing new listings—so homebuyers, sellers, and real estate professionals alike are able to get information and make valuable connections. continue reading
Professional headshots are a great way to make your online profile stand out, but getting them done takes time and money. We’ve got you covered.
Stop by and show off your new look or just get a new professional headshot you can use in your online and offline marketing.
Visit the Trulia Booth number #437 at National Association of Realtors Annual Conference & Expo 2012 for a free headshot and pick up some free Trulia swag.
In a business that changes and grows as fast as real estate does, it’s important to take a second look at the products and services you’re using every once in a while. You never know – you may find a new feature, idea, or tool to help you grow your business.
With that thought in mind, we’ve decided to offer this series of webinars to show you how some of our core free and paid products are working harder to help you generate business.
Here’s a rundown of the areas we plan to cover: continue reading